Microsoft announced several new features coming to the Microsoft Store on Windows 11. The company revealed that 250 million customers use the Microsoft Store each month. With the latest updates, Microsoft is improving the experience with better recommendations, search improvements, deeper Windows integration, Copilot, and more.
The store's Home Page is getting personalized recommendations with suggestions based on your recent activities, what is trending in your region, and the recent deals. Microsoft says this change will bring more meaningful and relevant content.
Search is getting smarter, and it now uses additional information when ranking apps. It is "intent-aware," and considers additional aspects like app updates, ratings, language-specific nuances, and more.
In the United States, the Microsoft Store now has a Copilot button at the bottom of the screen. Clicking it lets you ask questions about an app or game, or compare two products. Speaking of Copilot, apps with AI-powered experiences now have a badge indicating that certain apps work better on Copilot+ PCs.
Other changes to the Microsoft Store include a new Discover More section with related apps and deeper Windows integration. The latter lets you find apps in the Microsoft Store using Windows Search, and the "Open With" dialog now includes additional recommendations from the Microsoft Store. Finally, Microsoft made multiple under-the-hood improvements to boost performance (the app launches twice as fast as it did six months ago) and improve installation reliability.
In addition to new features coming to the Microsoft Store, the company reminded users that some popular productivity apps are now available in the Store. They include Notion, Perplexity, Docker, and Day One.
You can read more about all those changes in a post on the official Windows Blogs website. Last month, at Build 2025, Microsoft announced more improvements for the Microsoft Store, so stay tuned for those.
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